Margo Baldwin co-founded Chelsea Green Publishing with her husband, Ian, in 1984. In 2003, she took over day-to-day leadership of the company as President and Publisher, a role she held until Chelsea Green's sale to Rizzoli in 2024. Under Margo's leadership, Chelsea Green published numerous New York Times bestsellers, became the industry leader in non-fiction books on the politics and practice of sustainable living, and Margo was recognized for her leadership in values-driven publishing and sustainability. In 2011, Margo and Chelsea Green's Board of Directors began transitioning the company to an Employee Stock Ownership Plan (ESOP). In 2019, the company became 100% employee owned, with all proceeds of its 2024 sale to Rizzoli going to the company's employees.

Angus Baldwin, with partner Holly Simpson, operates West Farm—a 10-acre organic crop farm founded in 2012—and The Farm Between, a year-round farm market and hardy perennial nursery acquired in 2023. Driven by a shared belief in community, land, and ecology, Angus and Holly view agriculture as a powerful tool to shift our cultural narrative from scarcity to abundance. By deconstructing old beliefs about nature and biology, they are working to lead the way toward a more resilient and human-oriented world.

Ian Baldwin co-founded Chelsea Green Publishing with his wife, Margo, in 1984. He served as Publisher until 1997 and continued to serve on the Board of Directors until the company was sold to Rizzoli in 2024. A co-founder of Vermont Independent and the research project Our Geoengineering Age, Ian has authored numerous essays and contributed to more than forty scientific publications on the subject of geoengineering. He is also a founding member of the E.F. Schumacher Society in the United States, an artist whose work has been the subject of several art shows, and a lifelong birdwatcher and advocate for environmental resilience.

Jon Rae served as the Head of Schumacher College from 2011 until 2018. During his tenure, Rae was recognized for his work in expanding the college's influence through local partnerships, global alumni networks, and the development of innovative postgraduate programs. He runs the educational consultancy Ecoliteracy, and serves as a director/trustee for several charities and community interest companies, including the newly established Satish Kumar Foundation and the newly independent Schumacher College with initiatives in sustainable food systems, renewable energy, and eco-design. Most recently, Jon began working with the Church of England to coordinate and lead sustainability efforts across the five dioceses of the Southwest.